Tools for Cookie Program Success
In addition to what we've posted here, be sure to check out our baker's website:
ABC Bakers
Want to make this cookie season the best one yet? Check out
some of the fun activities and materials for girls from our partners
at ABC Bakers.
This year, cookie-loving consumers across the country can get a great big taste of deliciousness and adventure with new Adventurefuls, the latest addition to the iconic Girl Scout Cookie lineup.
An indulgent brownie-inspired cookie with caramel-flavored crème and a hint of sea salt, Adventurefuls take cookie lovers on a delicious taste adventure just like Girl Scouts go on their own amazing adventures all year long.
2022 Girl Scout Cookie Program Resources
Want to know about all the benefits of selling Girl Scout Cookies? Looking for a one-stop shop with the latest safety guidelines, information on earning the Girl Scout Cookie Activity pin, and tips for parents and volunteers working with Girl Scout Cookie professionals?
Girl Scouts of the USA's Cookie Resources for
Girls
Here you'll find handouts, posters, videos, and
other materials to help you have fun and stay safe as you build your
cookie business.
Goal Setting
Goal setting is one of the most valuable life skills you can
pass on to girls. Research has shown that girls who set goals will
increase their sales by approximately 35%. We have the perfect online
tool for the girls to set goals AND have fun! When you help girls set
high goals for the cookie season, they learn an important skill for
life. Encourage girls to set two types of goals: Something they’d like
to try and something they can do to help others. Visit the
Volunteer
Blog for goal-setting games and crafts.
Sell Beyond Family and Friends
For girls to reach high goals; they will need to expand their
circle of customers. Don’t worry; customers are eagerly looking for
their favorite Girl Scout cookies!
Digital Cookie
On this online selling platform, girls can personalize their
Digital Cookie site and send emails to invite friends and family to
buy cookies with the option of getting in-person delivery or direct
shipment to their home, based on council approved methods of delivery.
Social Networking
Online social networking sites are a great place for teens (13
and older with parent permission) to ask for cookie orders. Be sure
girls follow the GSUSA safety guidelines for online marketing!
Telephone Sales
It’s fast and easy to sell Girl Scout Cookies by phone. Review
order cards from previous years and contact customers again. Once
cookies have been delivered, call customers, thank them for their
orders and ask if they need additional cookies. Try a text-a-thon.
Girls may want to text their friends and family to let them know it’s
cookie time and ask for orders.
Workplace Sales
With a parent as a guide, contact business owners to request
permission to sell cookies. Girls can make either a quick “sales
pitch” at a staff meeting or make sales calls around the office,
depending on the wishes of the business. You may be able to leave an
order card or have an adult oversee a sales card. Just remember it’s
the girl’s responsibility to fill the order. Girls should establish a
date and time to pick up the order cards and deliver the cookies.
Booth Sales
Booth sales are a great way to increase your team’s success.
Remember, you must have the appropriate permission from the booth
location. Grocery stores, malls, banks, sporting events, community
events and high traffic locations are great for booth sales.
Always follow the safety rules for selling Girl Scout cookies:
Our Smart Cookies platform allows girls, councils, and volunteers to seamlessly manage every aspect of the cookie business from a smartphone, tablet, or computer. Sign in daily to monitor progress, connect with the community, and find helpful resources to support success.
Currently registered Girl Scouts should of received a Smart Cookie registration invitation email to set up and publish their very own cookie sales site. Once the site is set up and approved by the parent/guardian she may begin sending emails to her customers or use her Social Media to solicit sales. Please note: If you have not received the Smart Cookie email contact Customer Care at 888-623-1237.
From January 4, 2022 - February 3, 2022, customers have 2 options: they can have the girl deliver the cookies in-person beginning February 5, or have the cookies shipped to beginning January 5. Typically, customers who purchase shipped cookies are customers that are out of the local area of the Girl Scout.
From February 4, 2022- March 20, 2022, the Girl Scout will have the option to email their customers (E-Card) “Shipped Orders” and “Girl Delivered” orders. With Girl Delivered orders, the Girl Scout actually delivers the cookies to her customers in person. The customer can pay via credit card at the time of the “Girl Delivered” order or wait and pay when the Girl Scout delivers the order in person.
From February 4, 2022- March 20, 2022, the Girl Scout will have the option to use her social media link via social media, email or text for “Shipped Orders and “Girl Delivered” orders. With the social media link the customer’s only option is to pay via credit card.
Smart Cookie Reference Guide for Girls
Smart Cookie Resources for Girls - YouTube Channel
Grow your cookie
business
Find everything you need to
engage customers and fulfill orders within Smart Cookies. Create and
send customers digital e-cards, or link to your online store where
customers can purchase Girl Scout Cookies and have them shipped
directly to them. Manage orders and even accept credit card payments
at the time of delivery using your smartphone or tablet.
Track your progress
Smart Cookies makes it easy to track your individual and troop
progress so you can stay organized and focus on reaching your goals.
Plus, you’ll earn digital Smart Cookies patches along the way!
Improve your skills
Access downloadable resources to help take your cookie
entrepreneurship to the next level, including tutorials, printables,
inspiration, and fun activities.
These cookie marketing materials will help you elevate her cookie sales.
Cookie Door Hanger (two options fillable)
Cookie Poster Example (letter size)
Cookie Poster Empty (letter size fillable)
Cookie Poster Example (tabloid size)
Cookie Poster Empty (tabloid size fillable)
The Girl Scout Cookie Program offes girls unique opportunities to engage in online marketing and sales as they learn about ecommerce and how to think like entrepreneurs. Learn more about the four steps of running your own cookie business and taking your marketing efforts to the next level.
How to Set Up a Facebook Event
Setting up a Facebook event is easy and gives girls a chance to practice some tech-savvy business skills.
You can follow similar steps to create a standalone Facebook page, where you can include information about the girls goals and invite friends and family to request cookies through the comments. Be sure to check privacy settings so only the people you want to see your page can see it.
Ready to live stream?
Going on Instagram or Facebook is
an easy way to reach people quickly. On either platform, look for the
help section to find step-by-step guidance.
It is appropriate to let friends, family and community become aware your Girl Scout is participating in the year’s cookie program. On January 4, 2022 parents of Girl Scouts will receive an email invitation to create a Smart Cookie Account. Once the girl account is created, girls can reach out to customers with two purchase options. Customers can purchase cookies via credit card to have their order shipped immediately to them immediately (shipping rates apply) or the girl can add a Girl Delivery option. If the customer chooses the Girl Delivery option the customer can pay with a credit card or cash at the time of delivery. Girl Delivery begins February 3, 2022.
Girls can use the online ecards in ABC Smart Cookies to connect to customers. She has a choice of sending one or both ecards—Direct Ship or Girl Delivered. Smart Cookies Direct Ship – this is a direct to consumer order process where the girl sends an ecard through Smart Cookies. The customer orders, pays by credit card and has the cookies direct shipped. All customers receive this option. Girl Delivery - some of the people your Girl Scout sends ecards to will live close by. Girls can give them the option of having their cookies delivered to them without paying shipping by checking the box next to Girl Deliver. With Girl Delivery the customers may pay via credit card or cash at the time of delivery.
Let's get started...
Step 1: Receive registration email. The parent/guardian of registered Girl Scouts will receive an email fromnoreply@abcsmartcookies.com on January 4, 2022. It will include the link to login to abcsmartcookies.com and setup their online account.
Tip: To help prevent this email from going to your junk folder, make noreply@abcsmartcookies.com a trusted sender now.
Step 2: Create an account! Use the information in the registration email to create an account in Smart Cookies. The Girl Scout can create her profile. Girls must always work with an adult to set up their account. Complete any open fields including the girl’s user name and password. Your Girl Scout can add her nickname in the field and it will be used when she sends out ecards. Click “Submit” to complete the process. An on‐screen confirmation will be displayed and email confirmation will be sent.
Tip: Save the confirmation email because it contains the girl’s username and password and the link to ABC Smart Cookies
Step 3: Download the Smart + Cookies Mobile App from the App Store or Google Play and take Smart cookies on-the-go!
Step 4: Explore the Platform! Once the Girl Scout’s profile is created, she can do any of the following:
Step 5: Share your Smart Cookies online store link via e-mail, text and/or social media.
Direct Ship: This option is available through text, social media, and the e-mail link. These orders will be paid for online via credit card and shipped directly to the customer. Shipping charges will apply. Discount shipping will apply to customers purchasing 6-12 packages.
Girl Delivery: This option is also available through text, social media, and the e-mail link. Upon parent approval, these orders will be paid for online via credit card and then delivered directly to the customer by the parent or Girl Scout.
