Overview of Strategic Direction
| 2016-2019
Primary Goal |
| Promote Girl Scouts as the premier leadership organization for girls. |
| Align with Girl Scouts of the USA’s new brand strategy to leverage the national scope of our organization. |
| Develop new community relationships to expand program opportunities and influence conversations on girl issues. |
Supporting Goals |
Provide engaging program for girls. |
| Make program relevant to the demographics of a girl’s age, interest and ethnic culture. |
| Ensure programming will be accessible to girls and their families economically and geographically. |
| Provide appropriate facilities that are sustainable financially. |
| Attract and retain a more diverse volunteer base. |
| Provide accessible training that adds value to the volunteer. |
| Improve the recognition of dedicated volunteers in a manner that is desirable to adult members. |
| Increase and diversify funding. |
| Increase individual contributions. |
| Improve fiscal responsibility by balancing the operational budget. |
| Improve financial stability by having adequate cash reserves. |
| Utilize innovation and technology to support our mission. |
| Optimize the Customer Engagement Initiative through staff and volunteer use of technology applications. |
